
This versatile product features form, function, and customizable print.
This template shows the front and back of the retail display hanger side by side on an 11 x 17 artboard. The gray areas show the recommended print areas leaving room for margins, folds, and perforations. It securely holds 5 x 5 items in a crystal clear poly pocket with a flap and adhesive to secure anything put inside.
Arcadia Publishing, a leading local and regional history publisher, with more than 5,000 titles in print and hundreds of new titles released each year, was working on a new venture, the Postcards of America series. This series would require new packaging, which involved research of all the available options.
They were looking for an envelope to hold a set of 15 historical postcards that would be sold for retail. More importantly, “we were looking for a low cost packaging solution,” said Monica Pelletier, Marketing Manager of Arcadia Publishing.
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Maestro, a business coaching and consulting organization, offer a nontraditional approach to discovering a client’s potential value both personally and professionally. The company targets professional service companies such as attorneys, city and state governments, associations, CPAs, banks, contractors and insurance agencies. Maestro wanted to introduce a revolutionary concept to a nationwide audience, while targeting some of the most discriminating professional groups imaginable. They had a finite budget and needed to do everything possible to ensure their message would get noticed. Like most companies, their direct mail needed to generate results!
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